So Much More to a Brand Than Just a Name
A short time ago I was told by a friend that they had recently started to shop at a lower priced supermarket. He was pleased to let me know that their weekly food bill had come down considerably and in … Continue reading
How Can My Brand Make the Most of Exhibiting?
Exhibitions can present a wealth of opportunities if executed correctly. However, there are many factors that, if not considered carefully, can lead to disappointment. Sometimes, it can be bad luck, but I’m a strong believer that you have the power … Continue reading
Get Experience in ‘The Industry’
Recently, I was asked by a teacher friend if I could advise one of her students who has the ambition to get into the digital design industry, but doesn’t know where to start. Jumping at the chance to rant about … Continue reading
How to Refresh a Brand on a Budget
It can be hard for a business owner to admit it’s time for change, especially if your current branding has served you well over previous years. However, just as you rotate stock to retain customer interest, it’s important to update … Continue reading
I’m No Illustrator
I’m no illustrator but I seem to be doing quite a lot of photo-realistic visuals for clients at the minute. Now I will confess, I am not the worlds best art worker by any stretch but sometimes I am a … Continue reading